Skills 2017-04-17T18:20:55+00:00
Professional Skill Set

PROFESSIONAL SKILL SET

My name is Derek McCabe and I’m a freelance designer with a passion for beautifully crafted websites. I love designing clean, easy to use websites that will help your business thrive on the internet. I’ve always been into everything involving creativity, including painting, drawing, photography and making movies. I graduated from Emerson College in Boston, MA where I studied Cinematography and Studio Photography.

Currently I now work as a freelance consultant and can offer a wide variety of expertise. many clients come to me and are confused on where to start with an overall marketing strategy that includes online and prints, as well as social media and video channels. I have a unique skill set that offers a professional perspective on how to brand your company using the latest technologies.

Exceptional understanding of user interface and interactive design with a strong foundation in practical design application.  I delivering beautiful and functional responsive sites. I am an expert at designing effective sites that offer advanced functionality at an affordable cost.

I deliver tested content management tools and design beautifully unique websites that are easily updated, search engine friendly, and built to use dynamic database driven content. I have the technical skills to deliver stunning designs and organized content within a frame-work that effectively delivers your message.

I am expert at delivering WordPress sites that will not hurt your budget. I utilize a process which allows me to accurately scope your project, offer you step-by-step approval, then deliver exactly what you need to make your site effective. Once completed you will have a great website that is built to grow and expand with your needs and a complete set of technical and creative documents to make strategic updates a snap. My job is to make you and your company look great!

HTML 5.0 & CSS: EXPERT LEVEL
Boostrap: EXPERT LEVEL
WordPress: EXPERT LEVEL
Social Media: EXPERT LEVEL

About this time digital cameras started to be introduced. At first, they were not anywhere near conventional film cameras, but I sensed another opportunity. I jumped in again and learned another new skill set, and since PhotoShop has always been my main passion — here was another service I could offer clients. I became a full-time photographer utilizing the latest DSLR and strobe lighting gear. And then Canon introduced the 5D Mark II camera. It had the ability to shoot video! High-end video, and with all the benefits of the pro lenses I already used in my studio. Digital HD video was the next opportunity, and now it has moved into 4K and above resolutions. Final Cut Pro X and DaVinci Resolve were the new tools for editing and color grading video.

I had come full circle. My first job out of college was as a grip on a video crew. Now I own 4K camcorders, pro level audio recording microphones and LED lighting. Another creative skill to add to the toolbox.

Currently I now work as a freelance consultant and can offer a wide variety of expertise. many clients come to me and are confused on where to start with an overall marketing strategy that includes online and prints, as well as social media and video channels. I have a unique skill set that offers a professional perspective on how to brand your company using the latest technologies.

Adobe LightRoom: EXPERT LEVEL
Final Cut Pro X: EXPERT LEVEL
DaVinci Resolve: ADVANCED LEVEL
Adobe Audition: EXPERT LEVEL

Visual Identity and Branding

Branding is not only about what looks good, but is also about what sells and promotes effectively for each industry. Using marketing research, industry best practices and creative graphic design, I can implement a beautiful and effective identity for any type of business.

Print and Identity Collateral

To enhance your identity, I offer a full set of supporting collateral, including:

  • Advertising Design
  • Graphic Design
  • Production Layout
  • Print Design
  • Ad Design
  • Brochure Design
  • Flyer Design
  • Sell Sheet
  • Catalog Design
  • Marketing Collateral
  • Presentation Folder Design
  • Direct Mail Design

From Fortune 100 companies to raw startups — clients have depended on my concepts and copy to engage, convince and energize their customers at every touch point utilizing virtually every print and digital channel.

Looking for help with creative services? Let me create it for you. Transforming your brand identity, and collateral, to outpace your competition is the focus of my creative services. I offer consultative, experienced, and ready to deliver advertising and creative services that will make you look great.

Adobe Illustrator: EXPERT LEVEL
Adove PhotoShop: EXPERT EVEL
Quark Xpress: EXPERT LEVEL
Adobe InDesign: EXPERT EVEL

My customized solutions will put your company ahead of the competition. I am ready for your next project, and my professional experience will not only save you time and money but will produce results that will make you satisfied.